5 Best Ways AR technology can be used in publishing to make learning interactive
Books have the power to transport a reader to an entirely new world. With the advancement of Augmented Reality (AR) in the publishing sector, this is true more than ever. Due to their engaging and interactive nature, AR books and publications merge the virtual world with reality, giving readers a unique and memorable experience. The reading habits of people have changed, especially teens and young adults. While the consumption of printed media has dropped drastically, digital publications have gained popularity among the readers.
The Book Publishers Global Market Report 2021 sheds light on the condition of the global book publisher market as it emerges from the Covid-19 pandemic. It provided critical information to strategists, marketers, and senior management about the publishing market’s annual growth rate of 5.4%, which is expected to increase from $87.92 billion in 2020 to $92.68 billion in 2021. The market is predicted to reach a whopping $104.21 billion in 2025, which further implies that AR may be a good investment in publishing.
Usage of AR in Publications
— AR development services not only revives traditional publishing but also creates a strong bridge between physical publications and virtual reading, making it more interesting and immersive. For example, AR combines animation with the real world to create a fresh digital entertainment experience for the reader. Furthermore, creative AR app development services offer solutions that display 3D models, video playing, 3D animations, and web server connectivity for readers so that they can immerse and enjoy reading to the fullest.
— AR can also facilitate virtual tours or 3D projections of educational and entertainment content in children’s books and magazines. It can also provide a visualization of digital content in publications for marketing purposes. With the help of AR apps installed on smartphones or tablets, readers can direct the device camera to the trigger (like a QR code or an image pattern) to enjoy the AR content that would appear on their screen.
How are publishers using AR app development services for a great experience?
1. Increases Reader’s Interest and Curiosity
When the world appears to be losing its interest in reading books, magazines, and other publications, AR technology mends this rift by making words on paper more interactive and immersive. The proper blend of AR content and information layers in the physical reference induces engagement and curiosity among the readers. Users can access the appropriate information more interestingly and interactively while at the same time maintaining the charm and importance of the written words on paper.
2. Facilitates Interactive User Experience
AR technology services makes use of visual tracking devices to help the reader learn more and experience more. Users can interact with virtual objects that are superimposed on the real world to experience a new level of interaction. AR in the publication is a gigantic technological task to keep track of the virtual image in precise position and movement, seamlessly blending into the real-time background. By providing the readers with profuse digital entertainment and engagement, AR technology in publications brings interactive learning experiences to life.
3. Better Learning
AR app development services offer technological solutions that give readers in-depth experience to understand complex concepts more simply. Even in early childhood, AR books increase the rate of literacy learning, especially for children with special needs. AR-enriched content is more accepted by students, and they will use it again.
4. Enhanced Motivation
AR storybooks increase the engagement and interest of students along with the improvement of their concentration, memory retention, imagination, and problem-solving skills. The Cyprus University of Technology conducted a study in which 9 out of 10 children said that they read books more often if they have AR content.
5. Better Learning Retention
AR can be used to build new, more engaging, and persuasive narratives through the combination of digitalization and traditional storytelling methods. Publishers also experiment with AR-powered illustrations, interactive print, children’s literature, atlases, flashcards, puzzles, and other learning materials. AR can animate facts and abstract characters, bringing life to the words, which in turn improves knowledge retention among the readers.
Final Thoughts
Thanks to Augmented Reality, now we can imagine completely innovative and creative ways of adding life to traditional print media. AR is the future of publishing. Books are transformed into real- life adventures that are happening in our surroundings. Due to the flexible and cross-media nature of this technology, AR is universally accepted across various segments of the publishing market.
Moreover, it shows great potential for learners in the publishing sector to deliver quality and value to authors and readers. We encourage you to embrace bleeding-edge forms of media and marketing to tell stories in a new and engaging way through our top-notch AR development services.
